When buying a luxury product, we expect a luxury service. After all, that little voice in our heads can't be the only thing kindly convincing us to splurge on those Jimmy Choo's, or reminding us that we've earned a little Love from Cartier.
At Salesfloor, we've got a long history in helping associates sell the finer things in life. So put your feet up, pour that champagne, and let us showcase our top 4 must-use strategies to give your luxury clients the luxurious experience they deserve:
- Take your client's personal service to the next level
What better opportunity to provide your client with the exclusive service they deserve than creating their very own dedicated webpage? That's right, we're talking Lookbooks. With Salesfloor, you can use Lookbooks to create catered pages for your client's that are unique to them, and that you (the super service provider) can update for them at any time.
Every Lookbook has 4 main components: the client, the title, the description, and the products. Your client may never change, but the rest is fair game! After meeting your client for the first time, why not create a page with their top picks from that visit? Why not update that page in a few weeks with this seasons hottest trends? They've got an upcoming vacation? Perfect! Let's update that page with a little vacation must-have to hit the beach in style.
- The key to every relationship: communication.
A relationship, much like a plant, requires a little nurturing. Solidify your relationship with your top clients by staying in touch with text or email (depending on their preference) using Salesfloor. Periodically checking in with your clients is not only a great way to re-instate your sales tracking, it's also a great way to remind your client that you're ready to assist with their shopping needs at any time. What's more, it will also keep you in the loop for ongoing events & activities in their lives that might present opportunities to flex your recommendation expertise.
- Make time for face time.
The Salesfloor platform helps stores bridge the gap between local shoppers online and in-store. With that in mind, what better way to introduce your clients to their new omnichannel opportunity than offering in-store appointments to online customers?
"How?" you might ask: Customers can always request an appointment by either submitting a request directly to you from your Storefront or by requesting an appointment at their local store through the Salesfloor Connect Widget. Once you've received an appointment request and accepted the time proposal, now's when the real work begins. Use these 7 strategies to make the most out of the time you spend with your clients.
- Be their eyes & ears
Most trust falls are only successful if the trustee is paying attention. Somewhat similarly, your clients loyalty is bound to improve if they trust that you've got their back, right? When it comes to luxury, high prices & limited stock can make getting that perfect item a worthy challenge. Luckily, your client has a trick up their sleeve: you. Be attentive to your client's needs & preference, and stay close to the source. Is that blue Burberry bag back in stock? Julia's gotta have it. Aesop's post-shave lotion just went on sale? Better text Ben asap.